Shepherd
GTM Engineer
About this role
Shepherd seeks a GTM Engineer to drive growth and innovate marketing strategies within the commercial insurance sector, utilizing modern techniques and tools. This role focuses on developing a comprehensive growth engine targeting brokers through various digital marketing channels.
What you'll do
- Manage paid media and account-based marketing efforts
- Build and optimize marketing automation systems
- Conduct site experimentation and enhance inbound conversion
- Develop outbound marketing infrastructure
- Implement GEO/SEO and AI-search strategies
- Regularly ship improvements across marketing channels
What they're looking for
- Paid media management
- Account-based marketing
- Marketing automation
- SEO/SEM strategies
- Data analytics
- Digital marketing tools
- Content creation
- Social media engagement
Benefits
- Innovative work environment
- Opportunity to shape marketing strategies
- Collaboration with a tech-focused team
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Shepherd
Shepherd builds an AI-focused commercial insurance platform that automates underwriting and pricing decisions for high-hazard industries through machine learning and modern software systems. The company is hiring full stack engineers, ML engineers, software engineers, and marketing specialists to develop core platform capabilities and drive growth among insurance brokers.
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